The 2022 NBA All-Star Game is headed to Cleveland, Ohio this weekend, and You42 will be there for the party. In partnership with Def Jam Recordings, the digital entertainment company will be hosting the You42 x Def Jam All-Star Weekend.
The weekend is hosted by Quincy “Big Heff” Taylor, music promoter and Def Jam Records Rep who introduced the world to Cardi B, Megan Thee Stallion, and Bone Thugs-N-Harmony. Events will be popping up throughout the weekend in Cleveland, including parties and networking mixers, concerts, and basketball jam sessions. To celebrate the occasion, You42 is partnering with several artists for Instagram takeovers, including PHOR, the star of Black Ink, rapper TyBri, and DJ Ryan Wolf, the official DJ of the NBA and the NFL.
On Sunday, the 2022 NBA All-Star Game will take place at Rocket Mortgage FieldHouse in Cleveland. The captains for the two teams are legends LeBron James and Kevin Durant, with each player having drafted their own all-stars. Tipoff is set for 8 pm. EST. To follow the action, be sure to follow You42 on Instagram @you42creators.